I’m a Service Designer, UX Researcher & Strategist from San Francisco, California, (currently based in Amsterdam, NL) and have an endless curiosity about the world.
Asking good questions is what I do best. I’m passionate about understanding people and what motivates them. I love collaborating with people, and frequently engage with quantitative and qualitative methods to understand more about what drives people. I'm excited at the potential to utilize data to drive user research, solve complex problems, and drive decision-making for organizations that seek to create impact for products and services that best serve the needs of people and the environment. I’ve worked with organizations big and small across continents and industries such as energy, healthcare, finance, telecommunications, non-profit, enterprise software, sports, retail, and more. I am particularly interested in projects where social/environmental impact, public services and technology intersect.
My experience with GIS work in immigration policy research and experience as a User Researcher inspired me to adopt service design methods and mindset in my work. As a Service Designer, I believe collaboration tools and facilitation methods combined with research insights are essential for the ultimate goal of any project— creating value for all people and organizations involved in a service.
When I’m not busy investigating something, you can find me experimenting with recipes in the kitchen, learning languages, climbing some mountains, reading National Geographic, or planning my next adventure.
Some organizations I’ve worked with
What it’s like to work with me
“Sandra is a precise, practiced researcher with rigorous process and a passion for learning. She has a keen sense of how to design and implement research projects of all sizes, and is flexible and creative when it comes to working around project constraints. Sandra's calm and inquisitive demeanor makes her a great one-on-one facilitator--research participants want to tell her more, and she asks well-timed questions to draw out thoughtful responses. She is also well-rounded, with experience doing both qualitative and quantitative analysis. Sandra is a great asset to any team, and I hope we get to work together again one day!”
- Lucy Dotson, Lead Product Designer @ Revolear
“Sandra is a thorough, keen-eyed researcher. Throughout projects together, she was always able to add so much to our end deliverables/solutions through her well structured research protocols (being mindful of the project needs) as well as clearly outlined research takeaways. Work with T-Mobile, Western Union, and many others greatly benefited from her hard work.”
- Matthew Kissick, Design Director @ Blink
Education
Master’s in Service Design @ Politecnico di Milano
Bachelor of Arts in Global Studies, minor in Asian Languages and Cultures @ University of California, Los Angeles (UCLA)
Professional Certificate in Geospatial Information Systems @ San Francisco State University
Sandra Wing Studio B.V.
KvK: 93788150